Thursday, February 10, 2011

Summing up carrier services

Several  layers of costs exist  whenever you make a phone call due  to regula- tions and  the  categories of carrier service. All five categories combine to form the  bulk of the  monthly recurring charges for customers (both residen- tial and  corporate) under the  existing PSTN model of telephony.

Carrier service companies do just  about anything to keep  their corporate customers using  their services. They  try to make a strong business case for your  company to stick  with them. If you’re  unaware of the  different rate cate- gories, your  company’s total number of access lines,  and  how each category and  line relates to your  company’s particular telephony needs, it can cost you big bucks each and  every  month.

Your carrier may try to reduce your  per-minute rates across the  board. In the  case of intrastate calling,  they  may offer flat rates that are not  metered and charged by the  minute. However, the  carrier wants some kind of commitment from your  company in return. The commitment can usually take  one of two forms.

The first form is a volume-of-minutes plan.  In this  form of the  plan,  your com- pany, including all the  locations connected through the  carrier’s network, agree  to use a specific, aggregate number of minutes on their carrier network. In this  form, they  always specify a term within which the minutes must be used, such as ten million minutes per  month or per  year. Read the  small print regarding what  penalties may apply if the  company fails to meet the  volume-  minute quota in a given month or year.

The other form may relate to the  total number of calls made irrespective of the  total aggregate volume of minutes across your  company’s enterprise. You can see  this  form when  the  company already has  a flat-rate charging plan  in place. For example, instead of paying  metered charges for local,  intralata or intrastate calls,  a company might  have  a flat rate such as $.05 or $.06 per  call. The recurring minutes or total usage minutes become secondary as a cost factor — with flat rates, the  number of instances of placing calls are used to figure your  carrier service usage bill.

It’s also  possible to have  a plan  that combines both minute-volume and flat- rate plans into a sort of hybrid plan.  The larger  your  company and the  more  locations in different states, the  more  you’ll need a thorough analysis to achieve the  optimal plan  if your  company’s telephony needs are to be satis-  fied by a POTS-PSTN carrier.



The biggest pitch that carriers use to get your  signature on a multiyear ser- vice contract is to promise you deep discounts based on your company’s overall calling  volume in minutes. For example, if your company does several millions of intralata minutes per  month across all your  company’s locations and  you’re  paying  an average of $.07 per minute, the  carrier’s account repre- sentative might  offer you a new deal that reduces your  intralata costs to $.05 or $.06 per  minute.

After you’re  using  millions of minutes, a $.01 change in the  rate translates into a lot of money.  For instance, one million minutes at $.01 per  minute equals $10,000 of cost to your  company in one month. That kind of savings would  sound swell — if you didn’t  know that under a VoIP network plan  you would  have  little or no charges for intralata carrier services. In a VoIP net- work, all on-net traffic would  cost $0, and any calls that must go into the  POTS-PSTN network would  be reduced to local calls.

Your carrier account rep won’t want  to tell you about the  penalty if your com- pany  fails to meet the  volume commitment in any given month. The penalty could be an even  higher per-minute rate than you had  before the new deal  or an increase in the  term of your  contract by one month for every  month that you fail to meet the  minimum.

If your  company must stay  on the  POTS-PSTN carrier network, I suggest that you consider evaluating VoIP, if only for a few telephones or one small local area  network at one of your  site  locations. If you already have the  LAN run- ning, your  cost will be minimal. Let your  POTS-PSTN carrier account rep know that that you’re  looking  at VoIP, and  see  how fast it gets him or her  to come around with a new deal  that seriously reduces your  monthly carrier charges. But don’t  sign a long-term deal; as soon as you complete your  VoIP testing, you’ll want  to put  much of your company’s telephony on VoIP.

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